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Intro


‘FOR THOSE WHO SUFFER WE RIDE’

EST. 2001

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Intro


‘FOR THOSE WHO SUFFER WE RIDE’

EST. 2001

 

Every year in June, The FireFlies cycle over the Alps to the Cannes Lions International Advertising Festival. The challenge is to ride more than 1,000 kms over at least 20 mountains in 8 days.

 

The FireFlies Tour: A Journey to Hope

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Our Story


THIS IS NOT JUST A BIKE RIDE

Our Story


THIS IS NOT JUST A BIKE RIDE

 
 

Inspired by the courage it takes to fight cancer, The FireFlies is a celebration of life, love and friendship. Bicycles are involved, but so are tears, laughter, mountains, ice-creams, reggae music and uncommon amounts of joy.

Sponsor us and HELP US BEAT BLOOD CANCER >

 
 
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Our Story 2


ALL ROADS LEAD TO FINDING A CURE

Our Story 2


ALL ROADS LEAD TO FINDING A CURE

 
 

Our commitment is to raise money to support life-saving research into the causes and treatment of leukaemia and blood cancers. We ride for those who cannot, it’s tough but nowhere near as tough as the fight with cancer.

READ MORE ABOUT WHY FIREFLIES RIDE >

 
 
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Our Story 3


BUT IT’S NOT A RACE

Our Story 3


BUT IT’S NOT A RACE

 
 

The FireFlies is a family. Being a FireFly is a privilege earned and measured by how much you give rather than how much you take.

 
 
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Our Story 4


THE SPIRIT OF THE FIREFLIESLIES AT THE BACK, NOT AT THE FRONT

Our Story 4


THE SPIRIT OF THE FIREFLIESLIES AT THE BACK, NOT AT THE FRONT

 
 

All FireFlies are created equal. Anyone can do it. Often the longer you take to get there, the more you give to someone else and the more you learn about yourself.

FIND OUT MORE ABOUT BECOMING A FIREFLY >

 
 
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Our Story 5


‘I’VE NEVER DONE ANYTHING SO HARD IN ALL MY LIFE.’

Our Story 5


‘I’VE NEVER DONE ANYTHING SO HARD IN ALL MY LIFE.’

 
 

Fighting for every inch of road is like fighting for every moment of life. That’s why the ride needs to be tough. To date, The FireFlies Tour has raised over £ 2.3 million for those who truly suffer.

Sponsor us and help us beat blood cancer >